As “safety people” we spend a good deal of our time consciously or unconsciously trying to persuade others. We try to persuade management to support and fund safety initiatives. We try and persuade supervisors to enforce safety rules. We try and persuade workers to follow those same safety rules.

1. If people don’t trust you, they won’t listen to you — trust underpins everything you say and do. Your reliability, confidence, credence and assurance — without them, you are lost.
2. We like people who are similar to us— people prefer to say ‘yes’ to people they like. That’s why, before getting down […]

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